How to keep prospects engaged, build trust, and turn initial interest into sales opportunities. Not every B2B lead is ready to buy when they first engage with your company. Lead nurturing...
Explore
When Was the Last Time You Questioned Whether You Really Need a Full-Time CMO?
At some point, many organizations realize they need stronger marketing leadership to support growth, improve strategy, or create better alignment across their marketing efforts. While hir...
Explore
When Was the Last Time You Verified the “Idealness” of Your Ideal Customer Profile?
When was the last time you verified the “idealness” of your ideal customer profile (ICP)? It’s a topic Launch Marketing CEO, Chris Leger, discussed last week on a we...
Explore
When Was the Last Time You Had a Real Conversation About What’s Actually Working Right Now?
Something has shifted in B2B marketing over the last 18 months, and most of us feel it even if we haven’t put words to it yet. We’re all seeing that...
Explore
When Was the Last Time You Thought About What Kind of Marketing Help You Actually Need?
The companies that get the most out of working with Launch Marketing aren’t necessarily the ones with the biggest budgets. They’re the ones whose engagement model matches...
Explore
When Was the Last Time You Identified Gaps in Your Sales and Marketing Strategies?
The reminder this week: gaps in sales and marketing strategies don’t always announce themselves, but they tend to always show up in your results. Misaligned goals. Inconsistent execution. Poor comm...
Explore
When Was the Last Time You Looked at Local Networking and Industry Events?
This week’s reminder is simple but underrated: local networking and industry events. In a world that’s become overwhelmingly digital, getting back to in-person interactions can fee...
Explore
When Was the Last Time You Questioned the “Buying Group”?
Guest edition by Jordan Adams, Co-Founder as a Service at 3AM Thoughts You’ve heard the line. The B2B buying group is now four people. No, six. No, eight. Actu...
Explore
When Was the Last Time You Checked Your Targeting for Your Marketing Efforts?
A simple but critical thing to discuss is this; your marketing is only as strong as your targeting. If you have a business, product, service, or solution...
Explore
When Was the Last Time You Reviewed Your Sales Enablement Materials?
Any organization with a sales team is going to start to amass content and materials to help engage customers. They’ll have decks, one-pagers, case studies, battlecards, FAQ...
Explore
When Was the Last Time You Completed a Website Analysis?
This marketing reminder is all about your website. Websites inevitably become a “set and forget” type thing. As long as it is getting traffic and generating some leads,...
Explore
When Was the Last Time You Evaluated Your Brand Messaging?
Marketing is often set on autopilot, intentionally or not. The challenge is that things may continue to work for a while, but results start to degrade over...
Explore